Written by In today’s ever-evolving world, individuals are no longer just surviving; they are thriving by focusing on their physical and mental well-being. Whether it’s embracing hybrid workout routines, adopting cleaner eating habits, or finding moments of mindfulness during remote work, people are actively prioritizing their health. TikTok Spark Ads have become a powerful platform where this transformation is happening, offering a unique opportunity for brands in the health and wellness sector. At Breathe Media, a platform focused on wellness and immersive experiences in cities like Miami, Los Angeles, and Atlanta, we’ve witnessed the incredible potential of TikTok in building communities and audiences.
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Spark Ads is TikTok’s a native ad format that harnesses the organic essence of TikTok posts for effective advertising. In this comprehensive guide, we’ll explore how to create and leverage Spark Ads on TikTok Ads Manager to supercharge your influencer marketing efforts in the health and wellness industry.
Unlocking the Potential of TikTok Spark Ads
As Breathe continues to thrive, we understand the significance of influencer marketing in the health and wellness space. TikTok Spark Ads provide an excellent opportunity to collaborate with influencers and amplify our mission of inspiring wellness in urban dwellers.
Identity Options for Spark Ads Creation
When it comes to creating Spark Ads on TikTok Ads Manager, you’ll encounter two identity options:
Identity Type 1: Using Your Own Linked TikTok Business Account
This option is ideal if you’ve already linked your TikTok Business account to TikTok Ads Manager. It allows you to leverage your TikTok posts seamlessly, providing a direct connection between your ads and your business account.
Identity Type 2: Using Authorized Accounts or Posts
If you prefer to work with accounts authorized via Business Center or utilize posts authorized through video codes, Identity Type 2 is the way to go. It offers flexibility and opens doors to collaboration with various creators in the wellness industry.
Method 1: Pull and Push via Linked Business Account
By linking your TikTok Business Account to TikTok For Business, you gain access to a range of benefits:
- Content Selection: You can directly choose posts from your linked Business Account to use as Spark Ads creative.
- Seamless Video Creation: Upload or create new videos on Ads Manager and publish them under your linked business account effortlessly.
In this method, you can either select existing posts from your linked Business Account or create/upload new videos from Ads Manager to serve as your Spark Ads creatives.
Method 2: Use Authorized Accounts or Posts from Other Creators
If you’re collaborating with influencers and creators outside your linked Business Account, you can leverage this method:
- Authorize Posts: Creators must turn on the ad authorization toggle in their TikTok app for their posts to be eligible for Spark Ads.
- Generate Video Codes: After authorizing a video, creators must generate video codes to share with advertisers like Breathe.
Once you’ve received these video codes, you’ll need to enter them in TikTok Ads Manager to access the content and create Spark Ads.
The Benefits for Wellness Brands
Tailored Wellness Content
Much like how individuals tailor their wellness journeys to their unique needs, TikTok’s For You Feed is personalized for each user. It serves content that aligns with users’ fitness interests, health goals, and wellness discoveries. Personalization is key in making health and wellness plans actionable and achievable, and savvy marketers are capitalizing on this trend by delivering personalized experiences at scale.
Authenticity and Community
What sets TikTok apart is its authenticity and strong sense of community. Users feel comfortable discussing personal health concerns openly and honestly. Creators are eager to share what has worked for them, creating a space where individuals can seek solutions to common health issues from real people, not just healthcare professionals. Research shows that 60% of TikTok users feel a sense of community on the platform, and 75% believe it’s a place where they can express themselves freely.
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Community-Driven Recommendations
TikTok communities often revolve around shared purposes and experiences, inspiring decisions, providing guidance, and influencing opinions. Users discover trusted recommendations from peers who are going through similar health and wellness journeys, creating a deep emotional connection. In fact, 37% of TikTok users in the EU have made unplanned pharma product purchases based on community recommendations, highlighting the immense value of peer-driven endorsements.
Connecting Health and Wellness Brands
For health and wellness companies, TikTok offers an opportunity to align with these thriving communities. While not always promoting products directly, brands can tell relatable stories and provide valuable utility and comfort to users. By offering solutions that resonate with the community’s needs, brands can naturally become trusted allies in users’ wellness journeys.
In conclusion, TikTok Spark Ads are not just about advertising; they are about joining a thriving wellness conversation. Brands in the health and wellness industry can tap into TikTok’s unique blend of personalization, authenticity, and community to create meaningful connections with their target audience, driving brand perception, and inspiring positive actions in the ever-evolving world of wellness. Stay tuned as we explore more strategies and success stories in the realm of influencer marketing through TikTok Spark Ads.